Be Excited: Ici & Maintenant

January 18, 2017

Excitement category: music videos

I don't know about you but there are some music/dance videos that inspire such embarrassing feelings of happiness and love that I question my agnosticism. When I am feeling bummed, watching one of my favorite music videos will turn me around. And possibly waste an hour on YouTube.

Ici & Maintenant by Yelle on YouTube

My latest favorite is Yelle's Ici & Maintenant (Here & Now) and it's destined to stay at the top of my list for a long time. The video fulfills my basic criteria for a good video:

  • it tells a fun story,
  • it makes the most of mood in the music,
  • the dancing makes me want to dance, too, and
  • it doesn't have characters who are depressed, cruel, or only sexual.

What takes this video to awesome-as-space level is that it is playful, inclusive art. The team that created this video took an odd idea, a relationship in which one person is always moving spastically, and they delved into the absurdity. Who are these people? Why is one always moving? Are they in a relationship? What kind of relationship?

As I watch, I go from being curious and amused to becoming attached to this endearing couple and the mystery of their lives. And at the end, I'm rewarded with a fun surprise - a final clue that extends the mystery. Did they switch places at midnight? What does that mean?

I don't know French so perhaps understanding the lyrics might change my opinion. The Google translate version of the lyrics doesn't seem unexpected or inappropriate so I'll stick to my opinion: I absolutely love it and I'll probably be happier and more creative if I watch it every morning.

Hope you like it, too!