January 18, 2017
Excitement category: music videos
I don't know about you but there are some music/dance videos that inspire such embarrassing feelings of happiness and love that I question my agnosticism. When I am feeling bummed, watching one of my favorite music videos will turn me around. And possibly waste an hour on YouTube.
My latest favorite is Yelle's Ici & Maintenant (Here & Now) and it's destined to stay at the top of my list for a long time. The video fulfills my basic criteria for a good video:
What takes this video to awesome-as-space level is that it is playful, inclusive art. The team that created this video took an odd idea, a relationship in which one person is always moving spastically, and they delved into the absurdity. Who are these people? Why is one always moving? Are they in a relationship? What kind of relationship?
As I watch, I go from being curious and amused to becoming attached to this endearing couple and the mystery of their lives. And at the end, I'm rewarded with a fun surprise - a final clue that extends the mystery. Did they switch places at midnight? What does that mean?
I don't know French so perhaps understanding the lyrics might change my opinion. The Google translate version of the lyrics doesn't seem unexpected or inappropriate so I'll stick to my opinion: I absolutely love it and I'll probably be happier and more creative if I watch it every morning.
Hope you like it, too!